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Viewpoints

Thoughts, viewpoints and general rambling.

psychology, overload and web design

Psychology of web design sales

Psychology and the true cost of web design This is where, usually, marketing meets psychological manipulation. You know what I’m talking about. Large, carefully chosen photos that make you desire or crave the product. Time-limited introductory offers (that never end) to draw you in. The closing move is to get you to contact them. Fun

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common sense SEO and content marketing

Common sense guide to SEO

SEO is just about common sense Alas, as Franois-Marie Arouet (aka Voltaire) famously said, “Common sense is not so common.” I’m not selling myself as an expert here; I don’t, for instance, enthuse about keywords. However, I’ve been around at least as long as Google. I watched them start, grow, evolve, and change (not always

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feature image Search Engine Optimisation

SEO is a moving target

Search Engine Optimisation rules are (mostly) not static SEO is a moving target, always has been, though some things became core directives. For instance, there was a time when the recommendation was “use keywords in your domain name for better ranking on Google”. I’ve watched Google since they started grubbing for web developers to embed

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